The Burton App
Product Design
BURTON UK / ARCADIA GROUP
the concept
The new Burton app which was to launch at the same time with the new website. All pages were redesigned and new icons were created to fit the app needs.
my participation
The app needed a redesign to mirror the new Burton website.
It was meant to be easy to use and show you the breadth of offering of the Burotn Menswear range. We wanted to recreate the posibilities of the website but also make it more personalised and with some extra styling and bundle features.
Digital guidelines
Applying the Burton brand and values across all digital channels. Recreating the new digital tone of voice and design based on the UI design guidelines, icons, interactive elements, typography and colour scheme.
the team
Working in an agile way with UX designers and developers.
