Designing a refreshed digital presence
Digital design
BOXFRESH / PENTLAND BRANDS
the concept
The goal was to create a website where the consumer would engage with the brand and go through with his transactions through an effortless journey. The main idea, that each product is the hero, has been emphasised across all digital channels with considered storytelling and a photography concept that highlights each product’s values.
my participation
Designed the homepage and transactional pages for the UK and german website. Co-created the UI guide working closely with the creative team handling the Boxfresh campaign. Responsible for creating the email look and feel and created the design guidelines.
the team
Working closely with the e-commerce and marketing team, the developers and creative team.
Outcome
Increased consumer engagement with the e-commerce site from the first weeks of launching. The brand received a lot of social media attention and views on the brands videos.
Homepage layout for the new website
Email templates designed to match the new brand website
