Creating product photography with new standards
Digital art direction
BURTON MENSWEAR / ARCADIAGROUP
the concept
Driving the Burton brand aesthetic into the product imagery, which will be used on digital multi-Channel storytelling.
my participation
To research and develop techniques and best practices for shooting new stories/seasonal campaigns. To conceptualise creative briefs and deliver a shoot book and by making sure the lighting, composition, colour quality and aesthetics match and compliment the brands main campaign. To educate, motivate and inspire a small team of directs in order to get them involved in the concept making and final execution of selected projects.
the team
Working closely with the e-commerce, buyers and marketing team, photographers, stylists, make up artists, set designers and studio managers.
Outcome
By promoting, testing, documenting and implementing changes to current product imagery we achieved a higher engagement on the Burton website homepage, emails and on the brand’s social channels.
