BOXFRESH / PENTLAND BRANDS
Catalogue design for a footwear brand
Catalogue design
BOXFRESH / PENTLAND BRANDS
The concept
To create a series of booklets featuring the AW14 Boxfresh campaign which would be distributed to the Boxfresh international partners. The idea was to create four different booklets; each booklet would be promoting a different series of products. By binding them together within the cover folder they were still part of the same campaign but could be easily removed and rearranged depending on each partner’s interest.
my participation
Designed the apparel collection booklet and the 89 collection booklet. Worked on the concept and helped with the overall idea working closely with the creative director.
